The House of Indian Flavour · Since 1987
Since 1987
Sathya Shankar began with an automobile spare parts business in Puttur Taluk, Dakshina Kannada, Karnataka. Manufacturing came thirteen years later. The flavour that made the House famous came two years after that.
Timeline
1987
Mr. Sathya Shankar starts out with an automobile spare parts business in Puttur Taluk, Karnataka.
1994
The group diversifies into automobile finance, today operating 13 branches across Karnataka and Kerala.
2000
The first Bindu product launches, moving the group into manufacturing.
2002
The flagship jeera masala carbonated drink launches and becomes the brand's signature product.
2004
The fruit drink portfolio begins with Sip On.
2009
Snak Up launches packed snacks and namkeens, opening the foods category.
2013
Fruzon adds carbonated fruit drinks to the beverage range.
2017
A manufacturing unit is set up in Sangareddy, Telangana.
2017
The corporate office is established at Yeshwanthpur, Bengaluru.
2019
Bindu is recognised by the Times Group as Best Beverage Brand in India.
2024
A new factory outlet opens; the stone laying ceremony is held for the Visakhapatnam manufacturing unit.
2025
The Visakhapatnam facility extends manufacturing into Andhra Pradesh.
Leadership
Managing Director
A self-made entrepreneur from Bellare, Puttur Taluk. Born into an agricultural family and with limited formal education, he built the group from an automobile spare parts business into a food and beverage company. He credits his success to his wife and Executive Director, Mrs. Ranjitha Shankar.
Executive Director
Brings business intelligence to the group, fosters a women-friendly working environment and oversees health amenities across the organisation.
Director
Director at House of Bindu. Detailed profile: [CLIENT DATA REQUIRED]
What we believe
Guided by current technology and machinery, innovation informs how products are made and how the House grows.
The portfolio is built on desi flavours — jeera, ginger, masala, kokum, pickle — rather than imported taste profiles.
All products undergo testing before they reach the market.
A team of hardworking, honest and enthusiastic people creating opportunity within local communities.
The wider group
Established in 1994, Praveen Capital moved from vehicle spare parts into automobile finance and operates 13 branches across Karnataka and Kerala.
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